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Tomonori Hata

秦 智紀
Representative Member, HATA LLC.
MBA, Graduate School of Finance, Waseda University

HATA LLC. is a company headquartered in Nihonbashi, Tokyo, providing media strategy, video marketing and entertainment consulting. Its Representative Member is Tomonori Hata.

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TH
Tomonori Hata
Tomonori Hata
CEO, HATA LLC.
MBA · Waseda University
01

About

After completing the Graduate School of Finance at Waseda University (MBA), Tomonori Hata joined M-Mart Inc. (株式会社Mマート), the leading B2B website for commercial food ingredients, and worked in its web consulting division. He received the President’s Award six times during his tenure. After M-Mart’s listing on the Tokyo Stock Exchange Mothers market (now the TSE Growth Market), he became an independent sole proprietor. During the pandemic, he also took part in launching a video production company. In October 2026, he became Representative Member of HATA LLC.

Hobbies
  • Gourmet

    Having worked for a B2B website for commercial food ingredients, I take a keen interest in the world of food. I enjoy Japanese, Western and Chinese cuisine alike, and I love Southeast Asian food. My favorites are yakiniku, tonkatsu, Japanese cuisine and Vietnamese food.

  • Travel

    To mark my 40th birthday, I plan to travel twice a year (summer and winter) for the next ten years: 20 countries of the Global South in my 40s, 20 countries of the Global North in my 50s, and 20 countries I have missed or am curious about in my 60s. The goal is 60 countries over 30 years.

  • Movies

    I enjoy all genres. My favorites are The Devil Wears Prada, Notting Hill and Iron Man.

02

Message

The Agricultural Revolution, the Industrial Revolution, and now the AI Revolution.

The evolution of technology has given humanity more free time than ever before.

HATA LLC. is a creative company that uses the power of marketing and entertainment to turn that time into new value and passionate experiences.

By combining cutting-edge marketing technology with entertainment that moves people’s hearts, we create new value together with companies and creators.

We aim for a society in which everyone can enjoy their time to the fullest and feel that life is richer.

In a world that keeps changing, we will keep creating new value and new experiences.

03

Service

04

Case Studies

RECRUITMENT

Reno-Hapia Co., Ltd.

An animated recruitment video (company introduction). We used infographics effectively to convey the appeal of the company intuitively.

Details (Japanese) →
EVENT PV

Joint Safety Convention

A joint safety convention held at the Hyatt Regency Tokyo by three organizations: Reno-Hapia Co., Ltd., Eidai Shoko Co., Ltd. and Towakai. We captured its energy and scale in a promotional video.

Details (Japanese) →
DOCUMENTARY

Japan Society for Finishings Technology

A video in which university researchers explain and introduce Tokyo Cathedral St. Mary’s Cathedral, focusing on its construction techniques. We recorded its academic value together with its visual beauty.

Details (Japanese) →
SPORTS

Earthfriends Tokyo Z

A men’s professional basketball team from Ota City, Tokyo, aiming for the world. We expressed in video its passionate activities of supporting the local community through sports and making people smile.

Details (Japanese) →
EVENT

National Association of Young Politicians

A video of the association’s 30th anniversary ceremony. We produced a digest of valuable talks, including Governor Toshihito Kumagai of Chiba Prefecture on “The Shape of Local Government in the Reiwa Era” and Takafumi Horie on “Politics and Social Media.”

Details (Japanese) →
05

Company

Company name
HATA LLC. (合同会社HATA)
Representative
Tomonori Hata, Representative Member
Head office
Nihonbashi Mizuno Bldg. 7F, 1-11-12 Nihonbashi-Muromachi, Chuo-ku, Tokyo 103-0022, Japan
Established
October 6, 2026
Business
Media strategy, video marketing, entertainment consulting
Contact
info[at]hatatomonori.com
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FAQ

What kind of company is HATA LLC.?

HATA LLC. was established on October 6, 2026 and is headquartered in Nihonbashi-Muromachi, Chuo-ku, Tokyo. Its businesses are media strategy, video marketing and entertainment consulting. The Representative Member is Tomonori Hata.

What services do you provide?

Three services: media strategy (system design based on the PESO model), video marketing (end-to-end support from planning to editing) and entertainment consulting (maximizing the value of IP businesses).

How far does your video production go?

We handle everything from planning and shooting to editing. We produce horizontal long-form and vertical short-form videos, from product introductions to recruitment support.

What is the PESO model?

A way of designing communication by combining four media: paid (advertising), earned (press coverage and word of mouth), shared (social media) and owned (your own site). See our column, What Is the PESO Model?

How is pricing decided?

We prepare an individual quotation for each service and project and state it in a contract or invoice. Payment is by bank transfer.

What is the process from request to delivery?

You contact us through the inquiry form. After a hearing and a quotation, we start production and operation once the contract is signed.

Do you also support election campaigns?

Yes. Through our affiliated Election Support service (Japanese), we support everything from political activities to election campaigns, including video, website and printed materials, and campaign vehicles.

Can you support overseas expansion and inbound tourism?

As part of our entertainment consulting, we support overseas expansion and inbound measures together with promotion strategy and creative support.

How can I contact you?

Please use the inquiry form (Japanese). In principle, we ask that inquiries be made by email or through the form.

07

Contact

For business inquiries, please use the contact form (available in Japanese).

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