Tomonori Hata / HATA LLC.What Is IP Business? Expanding the Value of Content
IP stands for intellectual property. In business, it refers to content with rights that create value, such as characters, stories, music and brands. IP business builds value by expanding such content into multiple ventures.
Main ways to expand
- Licensing: Allow other companies to use the IP in their products and services.
- Merchandising: Turn the IP into products such as goods, publications and games.
- Collaboration: Plan joint projects with other brands and companies.
- Events and experiences: Create places where fans can meet the IP directly, such as exhibitions, live shows and pop-ups.
- Overseas expansion: Extend into overseas markets, adapted to language and culture.
Maximizing value
- 1. Keep the world view and message consistent
- 2. Increase touchpoints (media, products, experiences)
- 3. Organize rights so the content is easy to expand
- 4. Measure the results of each expansion and apply them next
HATA’s approach
HATA LLC.’s entertainment consulting supports maximizing the value of IP businesses, working with industries such as broadcasting, film and music on promotion strategy, creative support and overseas expansion and inbound measures. See Entertainment Consulting (Japanese).
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